Wednesday, December 17, 2008

Once Upon a Time...


...there was a company called Piggy Tales that specialized in creating unique and fun scrapbook supplies named after favorite fairy tales. In 2008, the company announced that it would be printing their entire collection on recycled paper with organic inks. They are promoting the initiative as an effort to save memories and trees.

Company CEO Debbie Juden states, “For an industry that is made up of more than 70 percent paper products, going ‘green’ with our paper seemed like a logical and responsible step. We want to do our part to preserve our natural resources, and we want to be able to give scrapbookers the means to do the same. Scrapbookers are naturally passionate about saving memories; now we are giving them the chance to save the environment as well. It’s just one more reason to feel good about scrapbooking.”

In addition to using recycled paper, Piggy Tales’ paper is lignen and acid free and is printed with soy ink rather than the standard petroleum-based inks. Soy ink contains non-toxic soybean oil and is not only more environmentally friendly, but also makes it easier to recycle the paper. An added benefit of soy-based ink is that it does not contribute to our country's dependency on foreign oil sources.

Many paper companies shy away from recycled paper because of higher costs and difficulty in maintaing vibrant colors and creative designs that are trademarks of popular scrapbook paper collections. Piggy Tales owners, however, say the challenge is worth it. Plus, I think you'll agree that if the new collections are any indication, Piggy Tales has surpassed the bar of brilliant hues and stunning design. And if they can contribute to a general feeling of well-being regarding paper crafting, then I think we'll live happily ever after!

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